Congratulations on finally getting your business off the ground!! Jitters are normal, relax and take deep breaths. This article will help you with the necessary guidelines and insights to get you through your first 100 days.

The first 30 days of opening the doors to the public can be frustrating as you are excited and worried about getting it right. To begin with, have a plan right off the bat to act as a guideline principle. That is, a long-term and short term plan focussed on customer + product + business. Set a clear direction for a strategy that will give you realistic as well as manageable results.

Your first focus is the customer of course. Be that as it may, the former goes hand in hand with the services offered. Myths around more customers more business have been debunked by the overwhelming preference for Quality over quantity. What are we saying? Loyalty base built on relationships provide return clients and free advertising from great recommendations. 

Therefore, for your first few days, your focus should primarily be on understanding the customer, providing information and giving them a great customer experience. As is typical of Kenyans, they like to window shop and browse before committing. You should take advantage of this and offer vouchers/discounts to reel them in.

Business delivery model: It’s one thing to open a business and a whole different thing to run and maintain it. The doors are open. What next? In which category does your business delivery model belong? What strategies are you employing? How does your growth chart look like and what do you expect out of it?

Look towards advertising or franchising. Furthermore, your business delivery model trickles into marketing and how it attracts your customers together with staying 1 step ahead of the competition.

If it’s a one-man show, then it’s all about you. However, if you have employees, be it 1 or 10, the type of relationship you have with them is crucial.

If you take care of your employees, they will take care of your business.- Richard Branson-

Trust as a key principle for the business helps it function like a well-oiled machine. Albeit proper pay or incentives, working environment and professionalism helps a business, trust and discipline will determine success.

Business delivery model: It’s one thing to open a business and a whole different thing to run and maintain it. The doors are open. What next? In which category does your business delivery model belong? What strategies are you employing? How does your growth chart look like and what do you expect out of it?

Look towards advertising or franchising. Furthermore, your business delivery model trickles into marketing and how it attracts your customers together with staying 1 step ahead of the competition.

If it’s a one-man show, then it’s all about you. However, if you have employees, be it 1 or 10, 

The type of relationship with them is crucial. Richard Branson quotes that if you take care of your employees, they will take care of your business. Trust as a key principle for the business helps it function like a well-oiled machine. Albeit proper pay or incentives, working environment and professionalism helps a business, trust and discipline will determine success.

At the end of your 30 days in business Run a SWOT and implement changes where necessary. Repeat evaluation process and analyze after 60 days. Doing this early determines if you chose the right business for you and gives you time to either try something else or make a long term commitment or investment.

There you go. Your 100 days are qualitative, quantitative. It’s important to map these first days down to aid in mapping the future of your business. 

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